Listen On …
Beth Thieme, President and CEO of Amigo Mobility International, shares the inspiring origin story of Amigo Mobility, how Beth transitioned from nursing to business, and the significant challenges and achievements the company has faced over the years. The episode also delves into the importance of having a visionary leader like Al Thieme, the development of new business avenues, and the company’s mission to improve lives through mobility.
Links:
Amigo Mobility’s Website: https://www.myamigo.com/
Sponsor:
Stevens Center for Family Business: http://svsu.edu/scfb
Amigo Mobility: From Garage Dreams to Global Impact
In the latest episode of Total Michigan, host Cliff Duvernois sits down with Beth Thieme, the President and CEO of Amigo Mobility International. This Michigan-based company has changed countless lives with their innovative mobility solutions. Here’s a deep dive into their inspiring journey.
Humble Beginnings
Beth recounts the humble origins of Amigo Mobility, which started in Al Thieme’s garage. Al, a plumbing and heating contractor, turned into an inventor out of necessity. When his wife struggled with multiple sclerosis, he decided to create a mobility device that was fun and attractive to use.
The Foundation of Amigo Mobility
Al’s invention of the first three-wheeled mobility vehicle was revolutionary. Despite initial struggles, he found support among local MS chapter members. His passion for helping people drove him to work nights and weekends, developing the early versions of the Amigo in his garage.
Overcoming Challenges
Beth shares the story of how Amigo Mobility faced challenging times in the late 80s when a competitor exploited a Medicare loophole. This period tested their resolve. The company nearly hit rock bottom, but the team’s determination to sell just “one more Amigo” every day kept them going. Senior accountant Mike’s unwavering belief in the company was a beacon during these dark times.
Beth and Al’s forward-thinking approach helped Amigo pivot and survive. They expanded into the grocery business and later into industrial, aviation, and automotive sectors. By repurposing their core components—batteries, motors, wheels—they diversified and grew.
Sustainability Efforts
In a stroke of visionary genius, Al asked, “What happens to all the motorized carts when they’re done?” This question led to the creation of a program to recycle and repurpose old motorized carts, keeping them out of landfills. This initiative has become an integral part of their business.
The Power of Vision and Integration
Beth highlights the importance of having both visionaries and integrators in a business. Visionaries like Al dream up the big ideas, while integrators like herself make those dreams achievable. This balance has been crucial to Amigo’s sustained success. ### Planning for the Future Amigo Mobility uses the Entrepreneurial Operating System (EOS) to plan its future. By setting clear one-year, three-year, and ten-year goals, they map their path to ongoing success. This structured approach has fueled their strategic growth and innovation.
Looking Ahead for Amigo Mobility
Beth proudly mentions that Al has kept daily journals documenting their journey. These stories will soon be accessible to everyone in Al’s upcoming book, “There Must Be a Better Way.” It captures the essence of Amigo Mobility’s enduring spirit.
Conclusion
Beth’s journey reminds us that with determination, vision, and a commitment to a larger mission, even the toughest challenges can be overcome. To discover more about Amigo Mobility International, visit their website at [myamigo.com](http://www.myamigo.com). For more inspiring stories from ordinary Michiganders doing extraordinary things, visit [Total Michigan](https://totalmichigan.com). — Beth Thieme and her team at Amigo Mobility exemplify resilience and innovation. Their story is a testament to the power of asking “what if” and the impact of a mission-driven company.
