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Links Mentioned In the Show:
Find Pure Michigan:
Website: https://michigan.org
Facebook – https://www.facebook.com/puremichigan
Instagram – https://www.instagram.com/puremichigan/
Twitter – https://twitter.com/PureMichigan
TikTok – https://www.tiktok.com/@puremichigan
Pure Michigan is a tourism campaign launched by the Michigan Economic Development Corporation (MEDC) in 2008. The campaign aims to promote Michigan as a top travel destination in the United States, highlighting the state’s natural beauty, outdoor recreation opportunities, and unique attractions.
History of the Pure Michigan Campaign
In the 1980s and 1990s, Michigan’s economy suffered due to the decline of the automotive industry, which was the backbone of the state’s economy. To diversify the state’s economy and promote growth, the Michigan Economic Development Corporation (MEDC) was established in 1999.
Over the years, MEDC launched several initiatives and programs to promote economic development in the state. However, the organization recognized that tourism was an untapped opportunity for growth, with Michigan’s natural beauty and unique attractions being largely unknown to the rest of the country.
In 2008, MEDC launched the Pure Michigan campaign, aimed at promoting Michigan as a top travel destination. The campaign was an instant success, generating millions of dollars in revenue and attracting millions of visitors to the state.
What is Pure Michigan About?
The campaign aims to promote Michigan as a top travel destination in the United States. The campaign showcases the state’s natural beauty, outdoor recreation opportunities, and unique attractions, such as the Great Lakes, Mackinac Island, and the Sleeping Bear Dunes.
The campaign features advertisements in various media, including television, print, and digital, showcasing Michigan’s natural beauty and unique attractions. The campaign also includes a website, where visitors can find information about Michigan’s top attractions, events, and accommodations.
Who Does Pure Michigan Support?
The Pure Michigan campaign supports the tourism industry in Michigan, which is a significant contributor to the state’s economy. The campaign promotes Michigan as a top travel destination, attracting millions of visitors to the state each year.
The campaign also supports local businesses, including hotels, restaurants, and attractions, by generating millions of dollars in revenue each year. In 2019, tourism in Michigan generated over $26 billion in economic impact and supported over 225,000 jobs.
Finally, the campaign supports communities throughout Michigan by promoting tourism and attracting visitors to the state. The campaign helps to create jobs, stimulate economic growth, and promote Michigan as a vibrant and welcoming state.
Conclusion
Since its launch, the Pure Michigan campaign has been an instant success, generating millions of dollars in revenue and attracting millions of visitors to the state each year. The campaign supports the tourism industry in Michigan, which is a significant contributor to the state’s economy, and promotes local businesses, creating jobs and stimulating economic growth.
Whether you’re looking to explore Michigan’s natural beauty or experience its unique attractions, this campaign can help you plan your next adventure. Visit the campaign’s website to learn more about Michigan’s top destinations, events, and accommodations, and start planning your trip today.
