Listen On …
Three Blondes Brewing is described by some of the South Haven locals as the unofficial hub of South Haven. In this episode of Total Michigan, host Cliff DuVernois interviews Carrie Troyer, co-owner of Three Blondes Brewing. Carrie shares the journey of opening and managing the brewery with her sisters, overcoming challenges, and creating a community hub. Key discussion points include:
- The innovative and family-friendly atmosphere of the brewery, highlighted by their diverse menu, creative beer offerings, and a unique customer experience.
- The collaborative spirit of the Michigan craft beer industry and the support received from other brewery and restaurant owners.
- The strategic planning and resilience that went into establishing Three Blondes Brewing, including overcoming early challenges and COVID-19 disruptions.
Links
Three Blondes Brewing: https://threeblondesbrewing.com
Or Watch on YouTube:
Discovering Three Blondes Brewing: South Haven’s Gem
Three Blondes Brewing isn’t just another craft brewery. It’s a story of passion, perseverance, and community in South Haven, Michigan. Recently, Carrie Troyer, one of the three founding sisters, shared their journey on Total Michigan with Cliff DuVernois. Here’s how their dream became a reality.
Starting Small, Dreaming Big
Three sisters—Carrie, Megan, and Amanda—grew up in South Haven. They loved their hometown but noticed something missing: a craft brewery. Inspired by the craft beer boom and Carrie’s time in Grand Rapids, they decided to fill that gap. What started as a casual idea soon turned into a detailed plan. With Carrie’s accounting expertise and her husband’s support, they built a roadmap to make it happen.
From Dream to Reality
Launching a brewery isn’t easy. They needed a location, permits, and funding. Family support was key. Carrie’s brother-in-law played a vital role in organizing the process, though he’s no longer with them. Construction delays and rising costs tested their patience. But they pushed through, meeting their goal to open in spring 2018.
Crafting the Perfect Beer
The sisters knew their limits. While they excelled at business, brewing required expertise. They hired a consultant to find a skilled brewmaster. This decision paid off. Their brewmaster created standout beers like Boom, Boom Betty, which became a local favorite. Although they’ve since parted ways with their original brewmaster, his recipes remain central to their brand.
Beyond Beer: A Culinary Delight
Three Blondes Brewing isn’t just about beer. It’s about food and community. Their menu, designed with a restaurant consultant, offers something for everyone. From award-winning pizzas like their Perfectly Pickled to vegetarian and gluten-free options, the goal is inclusivity. Whether enjoying the lively summer patio or the cozy indoor arcade, every visit feels special.
Evolving and Adapting
To stay relevant, Three Blondes embraced change. They ventured into branded merchandise, offering stylish apparel and unique keepsakes. Their targeted beer distribution extends their reach across Michigan, ensuring their presence beyond South Haven.
Lessons for Aspiring Entrepreneurs
Looking back, Carrie’s advice is simple: stay flexible. The journey of entrepreneurship is full of surprises. Their resilience, especially during the pandemic, shows the power of adaptability. Her mantra? “Adapt and overcome.”
A Community Legacy
Three Blondes Brewing captures the essence of South Haven. It’s a place where great beer, food, and community spirit come together. Located at 1875 Phoenix Street, it’s a must-visit for locals and visitors alike. Stop by for a pint, a meal, and a warm welcome—a true slice of Michigan hospitality.
Explore their website or take a virtual tour to experience the vibe. At Three Blondes Brewing, you’re not just enjoying beer—you’re part of a story that celebrates family, friendship, and fun.
