What is “Pure Michigan” with David Lorenz

Bringing the World To Michigan

by Cliff Duvernois

Dave Lorenz - Pure Michigan

Listen On …

Dave Lorenz and his team at MEDC (Michigan Economic Development Corporation) were tasked to try and define Michigan.  How do you do that?  Learn more behind the thinking of the “Pure Michigan” campaign that resonated not only with every Michigander but will countless others across the US and the world.

Show Notes:

Pure Michigan – Michigan.org


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